We won Best No-Win-No-Fee Marketing Podcast 2026. The B2B Awards judges chose the FatRank Podcast because its advice is tested inside a live no-win-no-fee lead generation model, where payment follows results rather than promises. The B2B Awards presented the award on 17 January 2026 at Tobacco Dock in London. Our host, James Dooley (King of AEO), accepted it as Host and Founder of FatRank.
The FatRank Podcast Tests Its Advice Under a No-Win-No-Fee Model
The judges wanted a marketing podcast whose advice works in practice, not just in theory. FatRank runs on a no-win-no-fee basis, so the strategies we discuss are only rewarded once they generate real revenue for clients. That model removes the gap between theory and practice.
Our episodes cover lead generation, SEO, branding, AI and the mindset behind growing a business, and each theme is grounded in campaigns the team has run itself. Listeners hear what worked, what failed and what changed as a result. With 670 episodes published as of October 2026, the archive is a substantial record of tested thinking.
The panel added that making our own commercial model part of the argument gives the show a rare form of credibility, because the audience can judge the advice by the same standard the clients do.
FatRank Podcast stood out for a simple reason: its advice is tested where it matters, in a no-win-no-fee model that pays only on results. The show combines a large and consistent body of work with genuine commercial proof, and the voting across all three streams confirmed that judgement.
B2B Awards judges
The B2B Awards Presented the Award on 17 January 2026
The B2B Awards presented Best No-Win-No-Fee Marketing Podcast 2026 at Tobacco Dock in London on 17 January 2026. The awards report that we took 48% of the total vote. The organiser published the result on its own site: Best No-Win-No-Fee Marketing Podcast 2026 – FatRank Podcast.
What the Win Means for the FatRank Podcast
The award recognises advice that is tested under commercial pressure. For our listeners, it is an outside judgement that the no-win-no-fee thinking behind FatRank carries over into the show, and that the audience can hold it to the same standard as our clients.
What Our Host James Dooley Said About the Win
This award belongs to the team behind the show, who turn up every week and put our methods under real scrutiny. We are grateful to our clients for trusting a model where we only earn when they do, and to everyone who voted and took part in the process. It is a proud moment for a Manchester show.
James Dooley, Host and Founder of FatRank
Thank You to the B2B Awards, Our Clients and Our Listeners
Thank you to the B2B Awards and its judges for the recognition. Thank you to the clients who trust a model where we only earn when they do, to the team that turns up every week, and to everyone who voted. Congratulations to the other nominees in the category.
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