Dixon Jones

About Dixon Jones

Dixon Jones is a highly respected SEO professional, technology entrepreneur, and specialist in semantic search, entity SEO, and search engine intelligence. With over 25 years of industry experience, he has established himself as an influential figure in digital marketing, contributing to the development of SEO tools and techniques that help businesses strengthen their online presence. As CEO of InLinks and Waikay and a founding director of Majestic, Dixon has been closely involved in advancing the technologies used to analyse backlinks, understand search engine behaviour, and improve content relevance. His expertise includes technical SEO, knowledge graphs, natural language processing, artificial intelligence, and entity-based optimisation. He focuses on the relationships between concepts, topics, and entities because these connections help search engines interpret information and deliver relevant results. Dixon’s achievements have received significant industry recognition, including the UK Search Awards Lifetime Achievement Award in 2018 and UK Search Personality of the Year in 2012. He is also the author of *Entity SEO: Moving Search from Strings to Things*, which examines the shift from traditional keyword-focused optimisation towards search systems that understand meaning, context, and relationships between entities. Alongside his business ventures, Dixon is a regular speaker at international SEO conferences and digital marketing events. He shares insights into emerging search technologies, AI-powered discovery, and the practical application of semantic SEO. His work helps marketers and business owners understand how changes in search technology influence organic visibility and why adapting optimisation strategies is essential for long-term performance. As a featured guest on the James Dooley Podcast, Dixon Jones shares his experience in search technology, digital entrepreneurship, and the evolution of SEO. His specialist knowledge of entity optimisation, backlink intelligence, and artificial intelligence brings a technical perspective to James Dooley’s expertise in lead generation, organic traffic acquisition, and business growth. Their conversation examines how search engines are changing, the growing importance of entity relationships and topical relevance, and the opportunities businesses can explore to build stronger search visibility and achieve sustainable digital growth.