🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️
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What Does “🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️” Talk About?
In this 8-minute episode of Fatrank Podcast, the hosts explore topics including press releases, follow links, episode features, features james.
This episode features James Dooley and Karl Hudson breaking down how press releases fit into a modern backlink strategy because many SEOs misunderstand their purpose and value. Karl explains that a press release works when it is genuinely newsworthy because syndication networks only amplify content that aligns with editorial guidelines. James highlights that the syndication footprint strengthens a backlink profile because hundreds of no follow links and a select number of do follow links build natural-looking diversity.
“There's actually a bit of stigma about press releases because some people swear by them as part of an SEO strategy and some people think they’re pointless.”
Who Are the Guests on “🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️”?
This episode features the following contributors:
- James Dooley (Host)
- Kasra Dash (Guest)
- Karl Hudson (Guest)
What Are the Key Takeaways From “🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️”?
Here are some of the key points discussed in this episode:
- The importance of press releases and how it applies in practice
- The importance of follow links and how it applies in practice
- The importance of episode features and how it applies in practice
- The importance of features james and how it applies in practice
- The importance of james dooley and how it applies in practice
As discussed in the episode:
“They’re taking a guest post and trying to use it as a press release.”
Is “🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️” Worth Listening To?
Absolutely. “🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️” is a compelling episode that delivers focused, actionable content without wasting your time.
The episode is well-structured and easy to follow. Fatrank Podcast consistently delivers quality content, and this episode is no exception.
Who Should Listen to “🖊️The Ultimate Press Release Guide 2024 | Insights from James Dooley & Karl Hudson🖊️”?
This episode is ideal for:
- Anyone interested in press releases
- Professionals looking to learn more about follow links
- Regular listeners of Fatrank Podcast who want to stay up-to-date
- Anyone looking for practical insights they can apply right away
- People who prefer learning through conversational, interview-style content
Where Can You Listen to Fatrank Podcast?
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What Are Listeners Saying About This Episode?
“This episode really opened my eyes to press releases. Fatrank Podcast consistently delivers thoughtful conversations that make you think differently about follow links. Highly recommend this one.”
“I've been following press releases for a while now and this episode was one of their best. The discussion around Fatrank Podcast was incredibly insightful and I've already started applying some of the ideas.”
“Finally, a podcast that dives deep into press releases without oversimplifying things. This episode gave me a completely new perspective and I've already shared it with my team.”
This episode features James Dooley and Karl Hudson breaking down how press releases fit into a modern backlink strategy because many SEOs misunderstand their purpose and value. Karl explains that a press release works when it is genuinely newsworthy because syndication networks only amplify content that aligns with editorial guidelines. James highlights that the syndication footprint strengthens a backlink profile because hundreds of no follow links and a select number of do follow links build natural-looking diversity. Karl stresses that powering up the do follow placements with tier two links improves page rank flow because amplification accelerates crawl frequency and ranking signals. The conversation explores embedding maps, NAP details, videos and images because these assets reinforce entity associations across Google’s ecosystem. Both speakers argue that branded and naked URL anchors reduce risk because over-optimisation penalties often stem from exact match anchors placed at scale. The episode concludes that press releases form an essential early-stage asset because they support trust, diversify anchors and strengthen the foundation for guest posts and niche edits to perform.
James Dooley: So I've got Karl Hudson here, the founder at Searcharoo, and today we're going to be talking about press releases. There's actually a bit of stigma about press releases because some people swear by them as part of an SEO strategy and some people think they’re pointless. So let's start off. What is a press release? Karl Hudson: A press release is usually a syndication, nine times out of ten with an NIO, of something that's newsworthy. This is where a lot of people go wrong. They’re not publishing newsworthy stuff. They’re taking a guest post and trying to use it as a press release. It has to be something newsworthy and about the brand. Then it’s syndicated across news networks. James Dooley: So when you're syndicating a press release, how many links are you looking to get? Is it fifty, a hundred, three hundred? Karl Hudson: Some of the better vendors do around three hundred and fifty plus. Some can be more if it gets picked up by mainstream media. James Dooley: Out of those three hundred and fifty backlinks, are they all no follow? All do follow? A mix? Karl Hudson: Most are no follow. There's still a blend of some do follows, but the majority are no follow. James Dooley: With the do follow links that are in there, would you recommend powering them up with tier two backlinks? Karl Hudson: Definitely. James Dooley: Anything else? Social signals, trying to push behavioural signals? Karl Hudson: Yeah. We often use a service called Signal Boy. It manipulates social signals, shares across platforms, boosts crawlability and helps the posts get picked up faster. James Dooley: A lot of advanced SEOs I know use press releases not just for the links but for the no follow and do follow blend in the backlink profile. Do you think that mixed profile is important? Karl Hudson: Very important. It’s about removing footprints. If all your rich anchor text is do follow, it's a glaring footprint that the links are unnatural. James Dooley: Anchor text is where a lot of people get hit. What anchor text would you use in a press release? Karl Hudson: Branded is the best approach. Branded or website URL. Sometimes partial or topical match anchors, but mostly branded. You can use exact match to social profiles, but not usually to the money site. James Dooley: With press releases, can I embed a video, an image, a map, a NAP listing? Karl Hudson: Yes. We can include all of that, as long as it doesn’t look spammy. The intake form asks for social links, NAP details, Google Business embeds, YouTube embeds, social embeds, images. As long as it's reasonable, we can include it. James Dooley: Can I write the content myself, or do you prefer writing it? Karl Hudson: We prefer to write it because we follow editorial guidelines. But we can take feedback and add entities. You get pre-approval, but the editorial team has final say. James Dooley: Why do you think some people don’t believe press releases are important? Karl Hudson: Naivety. Some expect a press release to rank them instantly because they’ve paid for it. They don’t realise it's long-term foundational work that builds a penalty-resistant profile with no follow diversity. James Dooley: Where would you place press releases in your link-building timeline? Karl Hudson: At the start, then every three to six months. News gets archived, so you want freshness early on. James Dooley: So press releases help with images, videos, Google Business, trust signals, social profiles, no follow diversity, anchor text diversity. It might not give much power at the start, but it forms part of the foundation that allows guest posts and niche edits to work better later on. Karl, thanks for running through why press releases matter. Let us know if you use press releases as part of your strategy.
Creators & Guests
Host
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central…
Guest
Karl Hudson is a digital strategist who built his reputation through technical SEO, content architecture, and hands-on experimentation. Karl Hudson specialises in scalable systems because he focuses on frameworks that…