Luke Bastin

About Luke Bastin

Luke Bastin is a fractional in-house Search Engine and LLM Visibility Lead known for his work in entity-first SEO and search visibility systems. He specialises in technical SEO, semantic SEO, and LLM visibility optimisation, helping businesses improve how they are understood and surfaced across search engines and AI-driven platforms. Luke works with multi-location and franchise businesses, as well as SaaS and B2B companies, where he builds scalable SEO systems that drive pipeline growth, increase qualified inbound demand, and improve conversion through website performance. He also advises C-suite and senior decision-makers on search strategy, helping organisations strengthen brand equity through increased visibility in AI-driven search experiences.