Demolition Company Marketing That Works

**Kasra Dash:** If you are a demolition company and you want a consistent flow of enquiries, this video is for you. James Dooley and I have worked with many demolition companies across the UK and we know what works from a marketing point of view and what does not. So this video is for you. The first step I would focus on is your Google Business Profile. If you already have one, reach out to all your existing clients and push for as many five star reviews as possible. It is one of the fastest ways to generate more leads. You should also build citations, post regularly and upload photos. That is always the starting point for generating local leads. **James Dooley:** Step two connects directly to that. I would create dedicated service pages for each of your demolition services as SEO optimised pages on your website. When you do that, you help the page rank, but you also increase the chance of your Google Business Profile showing up for those service-related keywords. That leads to more phone calls. **Kasra Dash:** Definitely. If you want more local leads, PPC lead generation is another route. That means pay per click on Google or Bing, where you target bottom of the funnel keywords to get enquiries. The problem is you need a good PPC agency. There is click fraud and you need a strong negative keyword list so budget does not get wasted on job seekers. PPC can work well, but in the wrong hands you can burn money quickly. It is still a valid method to generate local leads. **James Dooley:** You can also look at Meta ads. Facebook and Instagram ads work well because people scrolling might see your demolition ad and enquire. You can run lead form ads that keep people on Facebook. They never visit your website. The lead quality can be lower, but you can add qualifying questions. There are also conversion ads that send people to your website to fill out a contact form. Both options can work. **Kasra Dash:** Organic social media is another strong channel. Regular posts on Facebook, Twitter, YouTube, Pinterest and Instagram can pull in leads. Reddit and Quora are also big because people ask questions and you can answer directly. Organic social can generate real local enquiries when done consistently. **James Dooley:** Organic social is a volume game. You need a consistent posting schedule. It could be five videos a week. As long as you stick to it, you will see results. Platforms like YouTube and Twitter reward consistency. What are your thoughts on using AI agents, Kasra? Some companies use tools like NATN to crop videos, automate publishing and schedule content. Artificial intelligence is everywhere now in lead generation. Would you recommend bringing in an AI consultant to set this up? **Kasra Dash:** You can definitely go down that route. AI agents can crop clips, repurpose content and publish automatically across platforms. Another area I would focus on is AI search. People are slowly shifting from Google. Not everyone, but a growing number are searching on ChatGPT, Gemini, Claude and Groq. If your brand does not appear in those search engines, you will lose potential demolition leads. Companies need to be aware of this shift. **James Dooley:** Another option for demolition leads is tradespeople websites. Platforms like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People can generate strong local enquiries. Track your KPIs. Look at cost per lead, cost per acquisition and return on investment. These platforms work well if managed properly. We have videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and Builder Builder with FatRank. I mentioned FatRank a lot. What are your thoughts on lead generation companies versus tradesperson platforms? **Kasra Dash:** With lead generation companies, you must do your due diligence. Make sure they have previous experience generating leads in your industry. Have a strategy call. Explain your budget and the number of leads you want. Confirm whether the leads are exclusive or shared. Many platforms like Bark and Checkatrade send shared leads. When James Dooley and I speak to business owners, this is their biggest frustration. Shared leads become a race to the bottom on price. These are the things you must clarify before partnering with any lead generation company. **James Dooley:** If anyone wants more local leads, visit fatrank.com. We offer a commission based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing per lead. You pay nothing upfront. You only pay when the job is completed and you have been paid. Visit fatrank.com to see if you qualify. Let’s go further. What are your thoughts on inbound lead generation versus outbound lead generation? **Kasra Dash:** I always prefer inbound. The conversion rate is far higher. The last statistic I saw showed around 16.1 percent of inbound leads convert into paying customers. Outbound leads convert at around 1.4 percent. The difference is huge. **James Dooley:** That is around ten to twelve times higher conversion. Outbound requires massive volume. Cold calling, cold email and LinkedIn outreach all need staff and systems. People think it is free, but you still pay for tools and sales teams. Inbound is much stronger. Some companies ask whether real time leads matter. How important is it that a lead comes through instantly? **Kasra Dash:** It is very important. The last internal statistic we saw showed real time leads convert around 63 percent higher. When we tracked KPIs, replying within one minute made a massive impact. People used to think five minutes was fast, but one minute outperformed everything. When an enquiry comes in, either ring them or email immediately. Not every company needs a one minute response time, but at FatRank we see companies fall short. They take holidays and nobody monitors leads for days. We still send leads but they are unanswered. These little details matter when scaling with lead generation. The best thing any demolition company can do is fill out the form on FatRank. The team will confirm whether you are the right fit. If not, they will explain why and what steps to take next. We hope these demolition lead generation strategies help. If you want more demolition leads, visit fatrank.com and we will start generating high quality enquiries for your demolition projects.