Don’t Waste Money! Key Questions to Ask Any PPC Agency
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What Does “Don’t Waste Money! Key Questions to Ask Any PPC Agency” Talk About?
In this 6-minute episode of Fatrank Podcast, James Dooley and Kasra Dash dive into topics including james dooley, dooley kasra, kasra dash, dash outline.
James Dooley and Kasra Dash outline how to choose a PPC agency because informed questions expose competence, risk and value. They explain that case studies prove capability because prior success in the same industry shows knowledge of buying intent, negative keywords and CTR behaviour. They show that tool choice shapes performance because proper split testing increases conversion rates.
“so if I am looking to hire a PPC agency to actually bring more leads or bring me more sales for my business what would you recommend that I ask them”
— James Dooley
Who Are the Guests on “Don’t Waste Money! Key Questions to Ask Any PPC Agency”?
This episode features the following contributors:
- James Dooley (Host)
- Kasra Dash (Guest)
During the episode, Kasra Dash shares an insightful perspective:
“the first thing I'd ask any PPC agency would be previous experience so case studies to show that they've run PPC accounts in that industry.”
What Are the Key Takeaways From “Don’t Waste Money! Key Questions to Ask Any PPC Agency”?
Here are some of the key points discussed in this episode:
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- The importance of dooley kasra and how it applies in practice
- The importance of kasra dash and how it applies in practice
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As James Dooley puts it:
“so you would be asking them for case studies and maybe even testimonials and stuff like that”
Is “Don’t Waste Money! Key Questions to Ask Any PPC Agency” Worth Listening To?
Absolutely. “Don’t Waste Money! Key Questions to Ask Any PPC Agency” is a compelling episode that delivers focused, actionable content without wasting your time.
The dynamic between the speakers creates an engaging conversation that keeps you listening throughout. Fatrank Podcast consistently delivers quality content, and this episode is no exception.
Who Should Listen to “Don’t Waste Money! Key Questions to Ask Any PPC Agency”?
This episode is ideal for:
- Anyone interested in james dooley
- Professionals looking to learn more about dooley kasra
- Regular listeners of Fatrank Podcast who want to stay up-to-date
- Anyone looking for practical insights they can apply right away
- People who prefer learning through conversational, interview-style content
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James Dooley and Kasra Dash outline how to choose a PPC agency because informed questions expose competence, risk and value. They explain that case studies prove capability because prior success in the same industry shows knowledge of buying intent, negative keywords and CTR behaviour. They show that tool choice shapes performance because proper split testing increases conversion rates. They argue that pricing must match expertise because high management fees only work when ROI justifies them. They stress that account managers matter because direct communication accelerates optimisation. Their discussion frames PPC selection as a strategic filter because better vetting prevents wasted ad spend.
James Dooley: so if I am looking to hire a PPC agency to actually bring more leads or bring me more sales for my business what would you recommend that I ask them
Kasra Dash: the first thing I'd ask any PPC agency would be previous experience so case studies to show that they've run PPC accounts in that industry. The reason is simple. They already know the buying intent keywords. They already have a negative keyword list. They already understand CTR patterns and behaviour
James Dooley: so you would be asking them for case studies and maybe even testimonials and stuff like that
Kasra Dash: right okay. I would probably ask them what kind of tools they're using. A big part of PPC is split testing different landing pages and making certain that you're incrementally increasing conversion rate. If your site converts at 2 percent how do we push that to 3 percent. What tools are they using. Are they using VWO. Are they using anything at all to split test. The more testing you do the more you can tweak colours or contact form designs. If you're in ecommerce you can remove elements from the cart page and that will impact conversion rate. So I'd want to know what tools they use
James Dooley: for sure. You have Hotjar and Optimizely as well as VWO. All great tools for conversion rate optimisation. If you improve conversion rate then cost per lead comes down or cost per conversion comes down and you look better as a PPC agency. So yeah that's a great shout. The next one would be costs and prices. What account management fee are they charging. It could be anything from 10 to 30 percent. The average is around 15 to 20 percent. So if someone is spending £10,000 a month they will probably pay £1,500 in fees. I want to check what they are charging. If they want 20 percent I want to know they are an expert because that level is high. I want to know if I feel their work is good value
Kasra Dash: that's a good shout. One thing I'd also be looking at is whether they run PPC themselves for their own agency. If they can do it for themselves and generate their own enquiries then that is a positive sign
James Dooley: for sure and then just general branding. Do they look like a legitimate company. I mentioned testimonials and case studies but sometimes it's just the feel. Are they going to be around. Are they going to help us all the way through. Growth is never linear. It is always up and down. When you start a campaign there are tough times. There is click fraud. There are negative keywords to load in. I'd say the next point is do you get an account manager. It sounds tedious but having someone to pick up the phone to and moan at or bounce ideas off matters. You want to keep split testing ideas not just on the website but on different ads
Kasra Dash: definitely. One thing you touched on is pricing. Another thing to bear in mind is that a lot of PPC agencies charge an account activation or setup fee. That also matters. You also want to understand PPC lingo. If they talk to you about CPC and you have no idea what it means they can lie to you. It is not common but there are cowboy PPC agencies so be aware. Aside from setup fees is there anything else you would ask
James Dooley: to start with those are the main questions I'd ask a PPC company. Track record. Testimonials. Case studies. Prices. Then I'd compare agencies to see who is best value. Best value does not mean cheapest. The main thing I want to know is how many other businesses they have scaled in a similar market. Some are brilliant at ecommerce. Some are brilliant at lead generation. I want the best PPC agency for my industry
Kasra Dash: definitely. One more thing. If you're watching this video you're probably wanting to grow your business. PPC might not be the optimal solution. You might need SEO. You might need Facebook ads. You might need a hybrid approach. So even before hiring a PPC agency what you might want to do is hire a fractional CMO. If you want that both myself and James are available. Head over to fatrank.com and fill in the form. We can guide you on what will actually be suitable for your business. We deal with a lot of companies so we can tell you straight off the bat if PPC is worth doing or if you should double down on lead generation or SEO. The link is down below
Creators & Guests
Host
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central…