Foundation Repair Marketing Strategies That Work in 2025

Kasra Dash: If you are a foundation contractor looking for more business, more leads and more enquiries, then this video is for you. Myself and James have worked with many different foundation contractors throughout the UK, so we know exactly what works when it comes to a marketing strategy and what you should be avoiding. In this video we break it all down for you. James Dooley: Step number one to grow is a Google Business Profile. If you already have one, reach out to all existing clients to get as many five star reviews as possible because it is a great way for Google Business Profile to generate more leads. You should also get citations, publish posts and upload photos. That is the first step I would take to generate more local leads. Kasra Dash: Step two builds onto your Google Business Profile. Create dedicated service pages for each of your individual services as SEO optimised pages on your website. Doing this helps your SEO pages rank, and it also increases the chance of your Google Business Profile appearing for those keywords, which indirectly brings more phone calls. James Dooley: If you are looking for more local leads, PPC lead generation is another option. Pay per click on Google or Bing targets bottom of funnel keywords to generate enquiries. You need a good PPC agency because click fraud exists and you need a strong negative keyword list to avoid job seekers. PPC works well but in the wrong hands it wastes money. Kasra Dash: You also have Meta ads on Facebook and Instagram. When someone scrolls Facebook they might see your ad. Lead forms are easy because users never leave Facebook, although the quality can be worse unless you add more questions. Conversion ads send users to your website where they fill out your contact form. Both options can work. James Dooley: Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram helps. Reddit and Quora are also strong platforms if people ask questions you can answer. Organic social media is a great way to generate more local leads. Kasra Dash: Organic social is a volume game. You must upload consistently. A daily or weekly schedule works. You might set a target like five videos a week and stick to it. Algorithms like YouTube and Twitter reward consistency. James Dooley: What are your thoughts on using AI agents? Some people team up with someone and use N8N to automate and schedule posts on social media. Is artificial intelligence a good tool for generating more leads? Kasra Dash: You can definitely set up AI agents to crop videos and autopublish them across YouTube, Facebook and Twitter. Another area I would focus on is AI search. People are slowly moving away from Google and searching more in ChatGPT, Gemini, Claude and Groq. If your brand is not showing up in those engines you will have issues generating leads. That is something companies must focus on. James Dooley: To get more business leads locally, you can also use tradespeople websites like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People. These platforms generate local leads. Track KPIs such as cost per lead, cost per acquisition and return on investment. Tradespeople platforms can work very well. Check the links in the description because we compare Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and Builder Builder with FatRank. I have mentioned FatRank a few times. Kasra Dash, what are your thoughts on lead generation companies as opposed to tradespeople companies? Kasra Dash: With lead generation companies you must do due diligence. Make sure the company has generated leads in your niche before. Have a strategy call to share your budget and ideal lead volume. Ensure your KPIs align with theirs. Confirm whether the leads are exclusive or shared. Shared leads, like those from Bark and Checkatrade, often create a race to the bottom on price. James Dooley: If you want more local leads, head to FatRank.com. We offer a commission based lead generation service where you only pay a finder’s fee on converted jobs. Nothing per lead. Nothing upfront. You pay only when you get paid by the customer. Kasra Dash: Inbound lead generation always wins. The last stat we saw showed a 16.1 percent conversion rate for inbound versus 1.4 percent for outbound. Outbound requires huge volume and large sales teams. People think outbound is free, but you still pay for emails and staff time. Inbound converts far higher. James Dooley: People also ask about real time leads. They are very important. Real time leads convert around 63 percent higher. Responding in under a minute performs far better than responding in five minutes. Many businesses fail because they go away for days and nobody answers leads. Kasra Dash: At FatRank we consider these factors before partnering with a business. Fill out the form and the team will tell you if you are the right fit. If not, they tell you why and what to improve. James Dooley: These are the lead generation strategies for a foundation contractor business. If you want more foundation leads, head to FatRank.com and we can begin generating enquiries for your foundation contractor business.