Get Leads Using Inbound Marketing
Listen on your favourite platform
| Platform | Link |
|---|---|
| YouTube | Listen on YouTube → |
What Does “Get Leads Using Inbound Marketing” Talk About?
In this 6-minute episode of Fatrank Podcast, Kasra Dash and James Dooley dive into topics including inbound marketing, lead generation, because content, kasra dash.
Kasra Dash and James Dooley explain inbound marketing as an intent driven lead generation method. Kasra describes Facebook ads as effective because algorithmic targeting shows ads to people already searching for services which increases relevance because behaviour signals guide delivery. James explains SEO as the core of inbound marketing because content topical authority and backlinks attract motivated users.
“There are a lot of different ways to do inbound marketing so I'll kick it off.”
— Kasra Dash
Who Are the Guests on “Get Leads Using Inbound Marketing”?
This episode features the following contributors:
- James Dooley (Host)
- Kasra Dash (Guest)
During the episode, Kasra Dash shares an insightful perspective:
“People think it's interruptive marketing but the algorithm has become far smarter.”
What Are the Key Takeaways From “Get Leads Using Inbound Marketing”?
Here are some of the key points discussed in this episode:
- The importance of inbound marketing and how it applies in practice
- The importance of lead generation and how it applies in practice
- The importance of because content and how it applies in practice
- The importance of kasra dash and how it applies in practice
- The importance of dash james and how it applies in practice
As Kasra Dash puts it:
“If somebody searches on Google for lawyers in Manchester the next time they load up Facebook they will be shown a law specific ad.”
Is “Get Leads Using Inbound Marketing” Worth Listening To?
Absolutely. “Get Leads Using Inbound Marketing” is a compelling episode that delivers focused, actionable content without wasting your time.
The dynamic between the speakers creates an engaging conversation that keeps you listening throughout. Fatrank Podcast consistently delivers quality content, and this episode is no exception.
Who Should Listen to “Get Leads Using Inbound Marketing”?
This episode is ideal for:
- Anyone interested in inbound marketing
- Professionals looking to learn more about lead generation
- Regular listeners of Fatrank Podcast who want to stay up-to-date
- Anyone looking for practical insights they can apply right away
- People who prefer learning through conversational, interview-style content
Where Can You Listen to Fatrank Podcast?
You can listen to Fatrank Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Fatrank Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed directly: https://feeds.transistor.fm/fatrank-podcast
What Are Listeners Saying About This Episode?
“This episode really opened my eyes to inbound marketing. Fatrank Podcast consistently delivers thoughtful conversations that make you think differently about lead generation. Highly recommend this one.”
“I've been following inbound marketing for a while now and this episode was one of their best. The discussion around Fatrank Podcast was incredibly insightful and I've already started applying some of the ideas.”
“Finally, a podcast that dives deep into inbound marketing without oversimplifying things. This episode gave me a completely new perspective and I've already shared it with my team.”
Kasra Dash and James Dooley explain inbound marketing as an intent driven lead generation method. Kasra describes Facebook ads as effective because algorithmic targeting shows ads to people already searching for services which increases relevance because behaviour signals guide delivery. James explains SEO as the core of inbound marketing because content topical authority and backlinks attract motivated users. This improves lead quality because users search voluntarily. Kasra details PPC as another inbound channel where keyword control and negative keyword lists protect budgets because they prevent irrelevant clicks. James warns that poor execution harms ROI because bad content weak authority and click fraud waste money. Both explain why outsourcing inbound lead generation to experts can boost results because specialists optimise SEO PPC and Facebook ads at scale.
Kasra Dash: So today we're going to be talking about how to generate leads using inbound marketing strategies. There are a lot of different ways to do inbound marketing so I'll kick it off. One of the well known ways is Facebook ads. People think it's interruptive marketing but the algorithm has become far smarter. If somebody searches on Google for lawyers in Manchester the next time they load up Facebook they will be shown a law specific ad. You are going after in-market people already looking for a Law Firm. Away from Facebook ads what's your strategy.
James Dooley: I think the main strategy for inbound marketing is SEO. You have two different forms of SEO. You can rank in the map pack which is local SEO also known as Google Business Profile SEO. That means ranking business profiles in the local map pack by getting reviews posting photos and staying active. If someone searches lawyers in Manchester you want to appear high there. The next part is organic web pages. You need quality content topical authority and backlinks which act as votes. SEO drives traffic because people search read your content and then enquire. They are much warmer leads than outbound prospects. So SEO is one of the strongest inbound marketing strategies. What about PPC.
Kasra Dash: The last strategy is PPC. PPC sits above SEO and you pay per click which is why it is called PPC. PPC can be expensive. People think PPC is quicker than SEO. You can get leads if you know what you're doing and if you build the right negative keyword list. If you are a law firm you must block keywords like jobs careers or university so you avoid wasted spend. You also need to be aware of click fraud where competitors or bots click your ads and burn your budget. There are tools to mitigate this. These are the inbound marketing strategies we are talking about.
James Dooley: On the click fraud point there is a lot of bot traffic which burns budgets fast. This is why you need to be a specialist. Most people do not write good content for SEO. Most people do not understand how many articles they need and they do not acquire the right backlinks. When you lack knowledge some of the best ways to generate inbound leads is to team up with a lead generation company. Over at fatrank.com there are two models. Commission based lead generation and pay per lead lead generation. Both use these inbound strategies with Facebook ads PPC and SEO. If you meet the criteria for the commission based model you pay nothing unless you convert the enquiries. Sometimes outsourcing to a B2B lead generation company saves time and money. Do not rely on one company. Test two or three and track your KPIs. Then when you generate leads you cover all angles.
Creators & Guests
Host
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central…