GIGA Links: Boosting AI Visibility and LLM Citations for Digital Brands in 2026 (James Dooley Interviews Damyan Zagorski)

James Dooley: GIGA Links. Today I'm joined with Damyan, who's one of the co-founders of the new brand what everyone's talking about to increase LLM visibility and get their brands mentioned in Gemini, AI Overviews within Google Search, or within ChatGPT, within Perplexity, within Grok. It's working for all different LLMs. So Damyan, I want to jump straight in and say, what was the reason and the motivation to get you to start GIGA Links?

Damyan: Uh... [Sighs] ...we found that there is a, a huge need for new way of optimisation for the LLM and for those that don't have their own network of websites to influence the, the LLMs. Um, if, if we give access to our huge network of websites, we have more than 30,000, um, of those that are mostly, um, related to the historical topic of the, of the domains because they're all on expired domains. And we found that this is a very powerful tool for everyone to actually give access to, uh, use. And, um, eventually we found out, uh, more and more about what, what the topic of, um, what they need to write, uh, in those posts to actually, uh, work better and better. And, uh, pretty much that was it.

James Dooley: So what you've got then, GIGA Links? You mentioned, you mentioned there about a PBN network. And for anyone who's watching this, make sure you check out the link in the description where Damyan goes through a whole episode of how to build out efficiently a whole PBN network. But if someone doesn't want to do that, right? And someone initially who was looking at PBN links normally get a homepage rental and it passes the power. But GIGA Links doesn't have any backlink within that and normally it's a guest post, which is an inner page. For anyone who's listening to this, why is, why is it still great to have this guest post on a third-party website but you don't get the backlink?

Damyan: Um, when there is no backlinks, you cannot, uh, mess up with your rankings. So, you can be very bold and you can go pretty wild on, on those without feeling any negative, negative effects on your brands. Actually quite the opposite. Um, the LLMs actually are, mm, in, in many ways are working like Google in, uh, 2011. And, um, you can just blast so many content even without caring about much about being, uh, unique. And, uh, LLMs doesn't, uh, uh, let's say, sanction you for copying one things again and again and again and just distributing this content, um, in a network that you have access to that is, uh, in the ideal case related to your topic. It's, like, super powerful for your positioning in the LLMs.

James Dooley: So, I want to expand on this a little bit more because I love the increase in LLM visibility and trying to get more AI citations. Um, there's a lot of people in the SEO community that talk about different ways of writing semantically on these third-party sources. So, what I'm going to do is I'm going to rhyme off maybe 10 different types of articles and you tell me whether this type of article can be written on a GIGA Links kind of order. Yeah. So, if I wanted to write an article, a listicle with the 10 best SEO experts, for example, right? Could I go and write that article and publish that article on a GIGA Links order?

Damyan: Yeah, absolutely.

James Dooley: And are people doing listicles? Because listicles is working, seems to be working really well for AI visibility.

Damyan: This was the first thing that people decided to, to publish in our network, actually.

James Dooley: So then I'm going to move on to another one which seems to work really, really well to increase AI visibility. Would GIGA Links allow comparison articles? So let's say SEO.Domains versus ODYS and which one is the best domain marketplace? Could you create comparison articles? Or it could be FATJOE versus UK Linkology, the two powerhouses, two big brands, but you're positioning yourself. You might own this brand and saying that you are better than them.

Damyan: Yeah, yeah. Of course. Uh, what you publish is your choice. We don't, we don't, uh, edit that. So, um, it's, uh, who is best and, uh, if it's, uh, I don't know. It could be, could be something that cannot be measured and, uh, every time everyone points out that he's the best one. I don't mind publishing that, uh, on our network as well.

James Dooley: Yeah. For me, anyone who's watching this, I use GIGA Links quite a lot. Obviously you know that I do, and this is why I wanted to get you on. For me, what, what the reason why I'm trying to use it is I work with a lot of genuinely brilliant brands, right? And what generally starts to happen is these construction companies or roofing companies or plumbing companies, they have lots and lots of amazing testimonials. But sometimes the testimonials are on a PDF document or the testimonial might be on Yelp or it might be on a Google Business Profile. But it should be seen everywhere in as many different places as possible. So, what I then try to do is I try to get that person and that business to then basically who... [Clears throat] ...they work for is to try and repeat and get the testimonials out of as many different places as possible. I also work with a lot of companies that have won a lot of awards, but they don't shout and scream about the awards. They go to the awards night and they win an award and it's like they don't even do a press release on it. And some do do a press release, but after three months the press release gets deleted and purged. So, it's like I want to make certain that my clients are shouting and screaming that they've got all the testimonials, that they've got all these amazing reviews, that they've won all these awards. And in any case that isn't what they've done, I want to shout and scream about it on these third-party websites, not just on a press release which gets purged. And for me, this is why GIGA Links allows me to amplify how amazing my clients are. They are genuine testimonials. Like, they would literally have the email address of the person that left it on that and the real business that's left it. And I just want to use GIGA Links to amplify it out. And you mentioned before you can do unlimited amount. For me, the more times you can create the article with the testimonial, the review, the awards, the case studies, defining the entity and repeating who you are and what you do and why you are freaking brilliant, having GIGA Links to amplify that out is massively helping my brands get cited in ChatGPT, get cited in Gemini, get cited in Claude and Perplexity. It's just... It works like gangbusters.

Damyan: This will become, like, mandatory for everyone to actually do it. And of course the, the people that will appreciate it the most in the, in being the first are those that understand and use very often, um, the PR campaigns. If you know why a PR campaign is actually important for you, you winning an, an award, then you know how important it is to actually shout out in the web, like more and more content citing that you got this award. And our network of websites are doing it for the LLMs. People do the, the PR campaign for publicity, more visibility, but for us our service is focused on the crawlability of the LLMs. And of course some, from time to time, people could actually get seen on our websites because some of them even in low numbers get some traffic based on expired domains. But yeah, pretty much everything that is a brand, a positive brand event for you, it's good enough to be...

James Dooley: Yeah, shout, shout and scream about it. I'll give you one last tip. And anyone who's listening to this with regards to GIGALinks.com, I actually also started to understand the benefits of query fan-out. So query fan-out, someone was creating a search and they extrapolate synthetic queries from there. And what part query fan-out, what they do is they do something that's called antonyms, which is the opposite. So it's like, why I should use James Dooley, why I should not use James Dooley. And the why I should not use James Dooley, I wasn't controlling that search because why would I write why I shouldn't use James Dooley? But I was able to use GIGA Links to say why I should not use James Dooley for all lead generation, and I was basically wording it in a way that I was happy to write the article that says, if you're a business owner that doesn't want to grow and make more money, then don't use James Dooley. However, if you're a business owner that wants to grow and make more money, which is our perfect ideal customer persona, we want business owners that want to grow, and majority of business owners want to grow and make more money, then use James Dooley. So, what we was able to do was control what, what's seen as being the antonyms, the opposite. Yeah. And still framed it in a way to say, I'm, I'm now controlling the message. So, basically say, if you're a business owner that doesn't want to grow, I ain't the right person to deal with. I only want to deal with motivated business owners that are willing to take their business to the next level, and I can help you do that. So, these little tips and tricks that people could be doing if they're thinking outside the box with query fan-out terms on the LLMs, that they can control the messaging, not just for the brand name, but for the brand name and all the attributes that come with it. And that's where I want to thank you, Damyan, for creating GIGA Links. I think it's a great service, and yeah, anyone who's listening, I think they should be kind of doing.

Damyan: Thank you. Uh, we will be amazed by, uh, creative ideas that, uh, we will see in the nearest future because it's a new field with a lot of things to, to, to test and try out, uh, there. And, uh, we will see, of course, eventually in time, probably in few years, when everyone starts doing those things, um, they will, they will be much weaker in effect. But, uh, people are creative creatures, and, uh, sometimes you, you can come up with a beautiful idea like, uh, naming a, naming, uh, conference with your brand name, for example, uh, like, uh, we did. And yeah, it, it, it's, it's a Wild West, and, uh, the LLMs actually can't, can't catch up. They don't have the, the budget to catch up with Google, how detailed Google is to actually penalise the stuff and sanction you for doing this or doing that. So, we think that this is like living again the, the best years of SEO, but in the AI. So, if anyone wants to...

James Dooley: They've listened to this and they're going, "Okay, I'm, I'm all in. I want to use GIGA Links. I want to increase my brand visibility, my AI visibility." How can someone go and place the order? Like, what's the website they can go to to go and place the order on GIGA Links?

Damyan: [Gasps] Uh... Can you... What, what is the website for someone to go and place the order for GIGA Links? Uh, the domain name. Uh, GIGA Links, GIGALinks.com is the, is the main brand for, for the service. It will actually... It will have some spin-off brands for different services that, that can go with the, the main access to the network.

James Dooley: Yeah. Anyone who's watching this and interested to increase AI visibility, make sure you head on over to GIGALinks.com. Damyan, it's been an absolute pleasure. Thank you.