How to grow a PPC agency? | Fatrank lead generation

James Dooley: So if I am looking to grow a PPC business, how would you grow it? What would you recommend? What should I spend on marketing? Kasra Dash: If I'm a PPC agency and I'm looking to grow more clients to do Google AdWords, then what I would be looking to do is first and foremost have a professional looking website that comes across and explains all the different services of why I am the best PPC specialist there is to hire. PPC is more than just going setting up a campaign and doing your bidding strategies and getting your title tag being correct. That's all important. Your keyword research is phenomenal. It's so important to get right. You need to make certain that you're doing buying intent keywords and that's what you're bidding on. You also need to make certain you've got click fraud type setup for any clients that you're working for so that you're able to track click fraud and try to prevent it as much as you can. A lot of people are scared of doing PPC because it's expensive to run. So you want to try and make certain you're minimising what their pitfalls could be as a customer on the website. The next part is I'd also want to make certain on the website when I'm building it out and maybe SEOing this website is that I'm an expert in conversion rate optimisation. Conversion rate optimisation and PPC go hand in hand. You can have the best ads in the world, but if you send it through to a page that isn't built for conversion, it's going to affect your cost per lead. So the design, look and feel of the website alongside trying to rank it for terms like PPC for dentists, PPC for lawyers, PPC for carpet cleaners, PPC for plumbers, PPC for electricians. I'd also rank for geographic terms like PPC agency in Manchester, PPC agency in Liverpool, PPC agency in New York. I'd want to be trying to rank for those terms with a strong website that converts. If you are a PPC agency, another big part would be wanting to show up high for PPC as well. If someone types in PPC specialist, I'd want to be showing up. If those terms are too expensive, then do the longtails like best PPC expert for dental practices or best PPC expert in Manchester. Longtails are cheaper cost per click and convert well if the landing page messaging is aligned. James Dooley: What's your thoughts on social media? Organic social or paid social? Kasra Dash: What I would be doing is blog content on the actual website. For example, how to add keywords to your negative keyword list. You can turn that into a YouTube video or content on LinkedIn. Another good organic one would be case studies. For example, look at what we did for this healthcare clinic. We generated an additional 5,000 clicks a month and 100 paying patients. Posting case studies builds trust. If someone is vetting you and they search your name on LinkedIn and see those case studies, it helps conversions. Facebook ads could work as well. A good hook is offering to audit their PPC account. Let me see where you're overspending. Are you overspending on PPC? Run that as an ad and you will get audits. That becomes your foot in the door. James Dooley: What about lead generation? Kasra Dash: Everything boils down to knowing your lifetime value of a customer and knowing your cost acquisition threshold. If your lifetime value is £5,000 and you're happy to spend £1,000 to acquire a customer, then if PPC comes in under that, use PPC. If Clutch or Bark generate £50 leads and your conversion rate is 10 percent, then it's £500 cost per acquisition and that's fine. Over at FatRank.com, we do a no win no fee lead generation model for PPC companies. You apply, join the waiting list, and we see whether you qualify. We need to see if you're good enough to convert the leads. If your email is [email protected] instead of [email protected] , it looks unprofessional and affects conversions. We check your branding, reviews and website. If you convert well, we both earn more money because we only get paid when you convert. If you don't qualify, listen to why. If you need a professional email, get one. If your website looks poor, revamp it. If you only have two reviews after five years, get more reviews. If your competitor looks better online, clients will choose them. If your branding is strong, FatRank.com can help you grow with zero risk. You only pay on converted jobs. But don't rely on one source. Use SEO, PPC, FatRank, Clutch, Bark, Upwork and Fiverr. Diversify so you are not reliant on a single point of failure. James Dooley: Would you do any traditional marketing? Billboards? TV? Radio? Kasra Dash: No. If you're a PPC expert you know you can't track those KPIs. You don't know how many people visited your website or enquired after seeing a billboard. Everything we've mentioned so far is trackable. A better strategy for beginners is listing yourself on Fiverr or Upwork. You can get paying clients from there. Another clever tip. If you want PPC clients in a niche like electricians, start searching for electrician jobs in Manchester or electrician careers in Manchester. If ads are showing for job searches, that PPC agency hasn't loaded negative keywords properly. Take a screenshot and send it to the business owner. You might be able to poach the client by showing them the waste. It's a great strategy for picking up clients from weaker PPC agencies.