How to Grow Your Concrete Business with Proven Lead Generation

Kasra Dash: If you are a concrete contractor looking for more leads and how to generate more business for your company, then this video is for you. Myself and James have dealt with many concrete contractors across the UK, and in this video we break down what works in marketing and what you should avoid. James, take it away. James Dooley: Step number one is building a strong Google Business Profile. If you already have one, reach out to all existing clients and push for as many five star reviews as possible because this increases trust and enquiries. Add citations, post regularly and upload photos because this boosts local rankings and generates more leads. Kasra Dash: Step number two strengthens the Google Business Profile further. Create dedicated SEO optimised service pages for every concrete service you offer. This helps those pages rank and also increases the chance of your Google Business Profile appearing for relevant keywords, which means more calls. James Dooley: If you want even more local leads, PPC is another route. Google and Bing PPC let you target bottom of funnel searches. You must work with a good PPC agency because click fraud exists and you need a strong negative keyword list to avoid wasting money on job seekers. PPC works but in the wrong hands it burns money. Kasra Dash: After that, Meta ads on Facebook and Instagram can be effective. You can run lead form ads that stay on the platform or conversion ads that send users to your website. Lead forms are easy but the quality can suffer unless you add extra qualifying questions. Conversion ads often yield stronger intent. James Dooley: Another strong method is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram builds attention. Reddit and Quora can also work because you can answer questions directly. Organic is a volume game. Consistency is everything. Kasra Dash: Exactly. A consistent daily or weekly upload schedule helps because platforms like YouTube and Twitter reward volume. Upload five videos a week if possible and stay disciplined. James Dooley: What are your thoughts on using AI agents? Tools like n8n can automate posting across platforms. Would you use AI consultants to set this up? Kasra Dash: AI agents can crop videos and auto publish across platforms, and this helps with volume. But companies should also focus on AI search because more people are shifting from Google to engines like ChatGPT, Gemini, Claude and Groq. If your brand doesn’t appear in AI search, you lose potential enquiries. James Dooley: Another route for local leads is tradespeople websites. Platforms like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People can work if you track KPIs. Track cost per lead, cost per acquisition and return on investment because shared leads can quickly become a race to the bottom. Kasra Dash: This is where lead generation companies differ. Always check that a lead generation company has experience in your niche. Have a strategy call, discuss budgets and lead expectations, and check whether the leads are exclusive or shared. Shared leads are the biggest complaint we hear about Bark and Checkatrade. James Dooley: If you want more local leads, head to FatRank.com. We run a commission based lead generation service where you only pay a finder’s fee on converted jobs. You pay nothing per lead and nothing upfront. You only pay once you’ve completed the job and been paid. Kasra Dash: Let’s touch on inbound versus outbound. Inbound converts much higher. The last stat was 16.1 percent conversion for inbound compared to 1.4 percent for outbound. Cold calling, cold email and LinkedIn outreach need massive volume and large sales teams. Many businesses forget the hidden costs. James Dooley: People also ask about realtime leads. They matter. Realtime leads convert 63 percent higher. Responding within a minute performs far better than waiting five minutes. Many companies fail here because they go on holiday or do not have someone available to answer leads. Kasra Dash: At FatRank we assess these things before partnering with a business. Fill out the form and the team will tell you if you’re the right fit. If you’re not, they’ll tell you why and what you should fix. James Dooley: Those are the best lead generation strategies for concreting. If you are a concrete business looking for more leads, head over to FatRank.com and we can generate more concrete leads for installation, repairs and all other services across the UK.