How to Grow Your Locksmith Business with Daily Leads

Kasra Dash So if you are a locksmith and you're looking to generate high quality consistent leads every day for your business, this video is for you. Myself and James have worked with a lot of different locksmiths. We're going to break down every strategy that successful locksmith companies use across the UK. James, take it away. James Dooley Step number one is your Google Business Profile. If you already have one, start reaching out to all existing clients and get as many five star reviews as possible. A strong Google Business Profile is one of the best ways to generate more leads. You should also build citations, post regularly and upload new photos. That is always the first step for generating more local leads. Kasra Dash Step number two is creating dedicated service pages for each locksmith service. These should be SEO optimised pages on your website. When you build out individual service pages, you can rank each page on Google. You also increase the chances of your Google Business Profile showing up for those same keywords. So you indirectly get more phone calls. James Dooley If you want more local leads, another option is PPC lead generation. That is pay per click on Google or Bing and it targets bottom of the funnel keywords. It can work well but you must hire a good PPC agency. You need someone who can prevent click fraud and build a proper negative keyword list so you avoid paying for job applications or irrelevant searches. PPC works, but in the wrong hands it wastes a lot of money. Kasra Dash You have also got Meta ads. That covers Facebook and Instagram. When someone goes on Facebook and scrolls, they might see your ad. You can run lead form ads which never take the user off Facebook. They are easy to set up but quality can be lower unless you add more qualifying questions. You can also run conversion ads that send users to your website so they fill out your contact form. Both options work. James Dooley Another way to grow your locksmith leads is organic social media. You can post on Facebook, Twitter, YouTube, Pinterest and Instagram. There are lots of platforms. Reddit and Quora are also great places because people ask questions and you can answer them. Organic social media is free and it helps generate local leads. Kasra Dash Organic social is a volume game. You want to upload consistently. If you choose a daily or weekly schedule, stick to it. For example, aim to upload five videos a week. Platforms like YouTube and Twitter reward consistency. James Dooley What is your view on using AI agents to automate social media? For example using N8N to crop videos and auto publish them on YouTube, Facebook and Twitter. Artificial intelligence is everywhere in lead generation right now. Would you team up with an AI consultant to set it up? Kasra Dash Yes, you can absolutely go down that route. You can set up AI agents to edit videos and autopublish across platforms. But another priority is AI search. More people are starting to search inside AI tools like ChatGPT, Gemini, Claude and Grok. Google still gets billions of searches a day but AI search is growing. If your brand does not show up in those systems, you will lose leads. So locksmith companies must think about AI search optimisation as well. James Dooley If you want more local business leads, you can also team up with tradespeople platforms. There are sites like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People. All of them can generate local leads. You must track your KPIs. Track your cost per lead, cost per acquisition and your return on investment. These sites can work very well. And check the links in the description because we compare Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and more. Kasra Dash When it comes to lead generation companies, you must do your due diligence. If you are in a specific niche, make certain the company has generated leads in that industry before. Have a strategy call with them. Tell them your budget and how many leads you want. Check whether the leads are exclusive or shared. Platforms like Bark and Checkatrade usually provide shared leads. That creates a race to the bottom on price. Those are the things I would ask a lead generation company before partnering with them. James Dooley If anyone wants more local leads, head over to FatRank.com. We run a commission based lead generation service. You only pay a finders fee on converted jobs. You do not pay per lead. You only pay when you get paid by your customer after completing the job. That is when you pay FatRank. So visit FatRank.com and see whether you qualify. James Dooley What are your thoughts on inbound versus outbound lead generation? Kasra Dash I always prefer inbound. The conversion rate is much higher. The last stat I saw was around 16.1 percent conversion for inbound compared to 1.4 percent for outbound. Outbound needs huge volume whether that is cold calling, cold email or LinkedIn outreach. You often need more staff. People think outbound leads are free but they are not. You still pay for sending emails and paying staff to chase them. Inbound is far more efficient. James Dooley What about real time leads? Some companies want leads to come through instantly. Do real time leads convert better? Kasra Dash Yes, real time leads are very important. Our internal stat showed that real time leads convert around 63 percent higher. We also found that responding in under a minute massively increased conversion. We used to think five minutes was good but under one minute was the real difference. When the enquiry comes in, if you call or email them immediately, you win more work. Kasra Dash Not every company needs to respond in under a minute. But when we partner with businesses at FatRank, this is one of the problems we see. Some owners go away for five days and do not have anyone to answer leads. Yet we are still providing the leads. These little issues make a big difference. The best recommendation for any business wanting consistent high quality leads is to fill out the form at FatRank.com. The team will tell you if you are the right fit. If not, they will explain why and tell you your next steps. James Dooley I hope you like the strategies for generating locksmith leads. Head over to FatRank.com. We work with a lot of locksmiths across the UK. Let’s see whether you can be the next locksmith company we scale.