Speed to Lead and How GoHighLevel (GHL) Improves Lead Conversion

**James Dooley:** Speed to lead is one of the most important parts of converting leads. As a lead generation agency, we want to make certain our customers’ speed to lead time is very strong. Today I’m joined with Kazra Dash. Kazra, I want to jump straight in with regards to Go High Level CRM software and why Go High Level has been great at improving our speed to lead. **Kazra Dash:** A lot of people think ranking on Google is great, getting leads on PPC is amazing, getting leads on Facebook is great. But if your speed to lead is slow, you lose deals. Let’s say your sales guy is out at lunch and that lead needs to be contacted immediately. There is usually a drop-off rate. Acting within the first five minutes is critical. What we’ve been doing for our clients and for ourselves is improving speed to lead using automation inside Go High Level. For example, if someone lands on your website and fills in a contact form, they instantly get an automatic response saying we’ve received your details and we’ll be contacting you within the next 20 minutes. James, you’ve also used it where the message says we’ll be calling you from this specific telephone number. That warms up the lead and creates extra touchpoints before the sales call even happens. **James Dooley:** For me, generating enquiries means making certain my customers’ speed to lead is as short as possible. There is nothing worse than sending an enquiry through and not getting a response for 30 minutes or an hour. I love being able to automate that initial response because if someone is out or unavailable, I can’t afford that lead sitting cold. How does Go High Level compare to other CRMs in terms of speed to lead? What makes it different? **Kazra Dash:** It comes down to a few things. The automation workflows are powerful, and the price is also a factor. I’ve checked out HubSpot and Salesforce. They are significantly more expensive and offer similar core functionality. Go High Level is also very easy to use. Inside the automation section, you set up a trigger. For example, when a lead form is submitted. You select the specific form, such as an accountancy enquiry form, and save that trigger. From there, you choose the actions. I typically create every enquiry as a contact. That allows follow-up via WhatsApp, SMS, email and more. You can then send an automatic email straight away. That email could simply say, we are going to contact you within the next 120 seconds from this telephone number. I’m a big fan of that approach because many people now use call blocking. If they receive an email first telling them which number will be calling, they are far more likely to answer. It improves contact rate and lead quality. **James Dooley:** For me, the biggest benefit is having everything under one roof. We’ve had customers using ActiveCampaign for emails, another tool for SMS, another for WhatsApp and separate systems for automation. Go High Level brings email, SMS, WhatsApp and workflows into one place. If someone does not respond to the email, you can automatically follow up with a WhatsApp message and then an SMS. That multi-channel automation massively improves speed to lead. The key takeaway for anyone watching is this. You should be tracking your speed to lead KPI. You should know the exact time between initial enquiry and first response. Speed to lead is the measurement of how quickly a business responds to a prospect after they express interest, such as filling out a form or requesting a demo. Acting within five minutes can significantly increase conversion rates compared to waiting 30 minutes. That alone can transform your close rate. If you are already generating leads through SEO, PPC or Facebook ads but your close rate is low, look at your speed to lead first. Reducing that time and warming up the lead properly is often the fastest way to increase revenue.