The Importance of AI for Entrepreneurs (James Dooley Chats With Craig Campbell)

James Dooley: The importance of embracing artificial intelligence for entrepreneurs. If you're an entrepreneur who's watching this, should you be looking to embrace AI? We're in the AI era nowadays with Claude and Perplexity, ChatGPT, Gemini. Like, should people be looking at AI to kind of embrace within the business, or is it just a shiny object syndrome?

Craig Campbell: They should embrace it.

James Dooley: Should embrace it. And then, why? And what should they be embracing? What should they be doing? Should they be using design tools for websites? Like, what what they should be they doing?

Craig Campbell: Just embrace it.

James Dooley: So, with regards to the embracing of the AI, then what what should they be doing?

Craig Campbell: Everything and anything. Learn what AI capabilities are first and foremost, you know. Um obviously, a lot of people are going to listen to this. Primarily, they're going to come from a digital marketing background, so they're all going can I get AI to build my links? Can I get AI to build internal links? Can I get AI to write my content? Can I get As a business owner or an entrepreneur, there's so many other things that AI can do for you. Um you know, your whole business sequence, um or you know, even replying, uh you know, chatbots and everything else. Or you know, using AI to to text all your potential customers to book in for this or whatever, you know, if you're a nail salon or whatever. The you've got to understand what can actually be done with the AI before you can start implementing it. And uh they'll just literally AI can do almost anything. We've spoke about it before. You're using it to make websites. You're using it to do schema. You're using it to do SEO things. There's probably a lot of things you're not even fully sure what it can do. And I think for entrepreneurs and business owners, you better start testing or speaking to people and going, "What you doing?" And that's what I love hearing now as well.

James Dooley: What what are you And we had the conversation this morning. How are you building your websites? How long's that take? And you said like I can put up a website within 6 minutes, you know, for your for your podcast. And it's good schema. And it's wrote 50 articles for you and all that. And I love that. But what else? What else is out there? And it's it's untested waters, isn't it?

Craig Campbell: I think for me I'm using maybe not quite not not not 1% of what it can do. Not even not even that. Like it's scary what can be done. I think like the attitude for us internally is if you don't strive to put yourself out of business, somebody else will.

James Dooley: Yeah. So like looking at everything of what you have at present and then going, "What can we do with AI to make this even better?" If we don't implement this, somebody else will. So trying to create a new competitor against yourself to try to then take the business onto another level and level up and stuff like that. But with regards to like different obviously different LLMs, like last month Claude bot, which is now open Claude, was all the rage and stuff like that. And how do you how do you kind of give advice to entrepreneurs or business owners to not get shiny object syndrome for every single little update. Cuz we I have suffered from it big time. So how do you how do you

Craig Campbell: And I think that's just a mental illness. We've spoke about this on another episode where I do get FOMO and I do get shiny object syndrome. So I'm like, "Oh my god, ChatGPT's better than Claude. I'm going to go back to ChatGPT. Oh my god, Claude's now better than ChatGPT." And I'm like jumping between them. I'm like, "This is not good for systems and processes." How are you internally kind of looking at it and go and what if you are going to choose one of these have you got like a preferred one that you're going to go all in and go I'm going to do the SOPs for this?

James Dooley: Not yet. No, I don't have a preferred one. You know, I've flipped flipped between them all to be fair. For different reasons and for for different stuff and like you say, you know, everyone's all over Claude design now. They're all over Claude is the the hot one at the moment, but you know, what chat GPT or Gemini or whatever it may do is bring out other stuff when you're going and I'm away over there again and your whole SOPs is So I I'm kind of stand office with how aggressive you go in to implement that in your whole business right now because we don't know what's around the corner and and you know, I know with open Claude stuff, you know, casual and out and you know, you've seen all the videos going oh, you can do this and you can do that and all that stuff and casual the way down in the travel center buying and selling Mac money and took him two days to get the thing working and and then you know, two weeks later you find out it's changed its name and it's you know, open source and you know, it's vulnerable and everything else. So you know, you can obviously go down these rabbit holes and spend a lot of money and a lot of time and then you find out two weeks later it's not fit for purpose. So I'm kind of stand office with the you know, when it comes to websites I'm confident that Claude is good and I'm going to design websites with Claude and if chat GPT does it's still HTML and that's it. So I'm not too concerned with stuff like that. So go all out on things like that, but it's still too new to say Claude's the best and it always will be the best cuz they're all going to be competing with each other. So I'm trying not to although I want to go all deep into it all, I think you're you know, especially with things like open claw and stuff, I just think it's too early.

Craig Campbell: So, with regards to the importance of AI, right? Let's move it away from digital marketing. So, move it away from building websites and stuff like that. What about stuff like you're you've now got a phenomenal new brand where you're helping businesses grow and take it to the next level. Yes, you are building the websites and stuff like that, but there's also like voice AI and there's other things of what you're doing like lead nurturing and other things like that. What other items are you using artificial intelligence for that is working well? Like are you using the certain ones that can like respond automatically with emails and stuff like that? Are you are you sorting all that out?

James Dooley: All the four call centers people used to use and now they're using AI agents. Can you expand a little bit of away from building the websites, what other business owners might be watching this saying, "How can I integrate AI? You're saying it's important. How can I integrate artificial intelligence into what I do?" Right. So, we're meeting Gary Wilson after this, right?

Craig Campbell: Yeah. Now, what I've got here is a document for Gary Wilson that I'm going to say, "Here is how much time and money we can save you by implementing this, this, this." This is just a quick overview of his business. And but you'll be able to see on here you know, we we can do marketing. We can uh respond on his behalf using AI to get quicker responses and because the leads don't last long in that, you know, when people want to sell their house quickly or whatever. They're probably emailing five guys. He's the first one on the phone and he's obviously got a call center. Blah blah blah blah. So, we can do things to make that faster and get the conversions higher and all that kind of stuff. And I've got the whole document there. Like obviously you can see I don't want you to zoom in on it. But obviously speak to the leads is is important. Speak to the clients important. Communications through email, WhatsApp, SMS, calls, all of that kind of stuff can all be implemented. Social media automated responses would then people do that and how they get dealt with is open 24/7. So Gary may only have his call center open from 9:00 to 6:00 or whatever that may be. We can get this 24/7. We can capture a whole bunch of data, we using that data, look at lost revenue, what's there's just so many different angles we can go in at from all of the things that he does and it's nothing to do with websites. You know, it's all response time and and getting to that lead as quick. You know, you'll know this better than anyone. You've got a call center or had call centers and stuff for your lead gen stuff. How quickly you can go on to that is the reason you got a call center. Now, do you need to have a call center of 100 staff anymore? No. And you know, AI can talk, it can collect the data for you and then you can get your top sales people on it. So do you need cuz you know, when I look at Gary's office, right? Nothing against Gary's staff or whatever. It's always the same top five guys that are winning all the bonuses and and selling all properties that you know, there's X amount of people there that's just turn and burn staff. Now, I would want those five guys to be on the hot leads, but we can use AI to do all the other kind of nurturing and everything else. And again, that's something I'm going to suggest to him like can we have a conversation about this because we've got all of these systems and we're doing it for this brand, that brand, that brand. And you know, they're all what we're doing is saying we can actually reduce your costs and increase your conversions and everything else. It's a no-brainer. And and you know, that's just from Gary's or a call center perspective. You know, what it's just the time getting to that lead. And and human beings make errors, they'll speak inappropriately, and all that kind of stuff. Where does the AI you can say because I know Gary's get scripts and all that that the people read from. The AI can follow that script 10 times better at 1:24 7. And you know, let's say you're in a position like you're doing what Gary does. There might be people want to do these inquiries at 11:00 talking at night, your call center's not opened. But, you can get them a quick response and collect the data and ready for when this thing can book appointments for your sales people. So, rather than the the actual sales person wasting time phone up saying, "When when's a good to speak? You know, 9:15 tomorrow." Whatever, the AI can do all of that for you as well. So, you're you're saving the overheads on all of a lot of your staff as well. So, for me, that's kind of things we want to promote.

James Dooley: Yeah, for sure. Anyone who's watching this, we're talking about the importance of artificial intelligence for entrepreneurs. Is there anything that we've missed? Is there anything that you think isn't important with regards to what they shouldn't embrace it for? We'd love to hear your comments in the comment section.