Top Marketing Strategies for Fencing Contractors

Kasra Dash: If you are a fencing company and you want more work, more inquiries and more fencing leads, this video is for you. We break down the strategies that work and the marketing approaches you should avoid. James, take it into strategy number one.

James Dooley: Step number one to grow a fencing company is a Google Business Profile. If you already have one, reach out to all existing clients and collect as many five star reviews as possible. A strong Google Business Profile generates more local leads. You should also build citations, publish Google Business Profile posts and upload photos. This is always the first step I would take.

Kasra Dash: Step number two builds on your Google Business Profile. You should create dedicated SEO optimised service pages for every fencing service you offer. These pages rank on Google and also increase the likelihood of your Google Business Profile appearing for more keywords, which means more calls and more inquiries.

James Dooley: If you want more local leads, another option is PPC lead generation. This is pay per click through Google or Bing where you target bottom of the funnel keywords. You must work with a good PPC agency because click fraud exists and you need a solid negative keyword list so you do not waste money on job seekers or irrelevant traffic. PPC can work well but in the wrong hands it can waste a lot of money.

Kasra Dash: After that you have Meta ads on Facebook and Instagram. When someone scrolls through Facebook, your ad can appear. You can use lead forms which keep users on Facebook, although the quality can be lower. You can improve quality by adding extra qualification questions. You can also run conversion ads which send users to your website to complete your contact form.

James Dooley: Another way to grow local fencing leads is organic social media. Posting consistently on Facebook, Twitter, YouTube, Pinterest and Instagram helps. Reddit and Quora are strong platforms if you answer questions. Organic social media works well when you post at volume.

Kasra Dash: Organic social works best when you stay consistent. Daily or weekly schedules help. If you commit to five videos per week, stick to it because platforms like YouTube and Twitter reward consistency.

James Dooley: What are your thoughts on AI agents? Many fencing companies use tools like N8N to automate and schedule social media posts. AI is huge for lead generation now. Would you recommend teaming up with an AI consultant?

Kasra Dash: Yes. You can use AI agents to crop videos, publish automatically on multiple platforms and scale content. I would also focus on AI search. More people are slowly moving from Google to tools like ChatGPT, Gemini, Claude and Groq. If your brand does not appear in AI search results, you will struggle to generate leads there. Companies must optimise for AI search engines too.

James Dooley: If you want more local business, you should also use tradespeople websites. Checkatrade, Bark, Builder Builder, TrustATrader and Rated People all generate fencing leads. Track your KPIs so you know your true return on investment. You should monitor cost per lead, cost per acquisition and your profit margins. These platforms can work well. We also compare many of them against FatRank on our channel.

Kasra Dash: When it comes to lead generation companies, you must do due diligence. Make sure the company already generates leads in your niche. Have a strategy call and discuss budget and required lead volume. Check whether the leads are exclusive or shared. Many platforms like Bark and Checkatrade send shared leads which creates a race to the bottom where the cheapest quote wins. These are questions to ask before partnering with any lead generation provider.

James Dooley: If you want more local leads, visit FatRank.com. We run a commission based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing per lead. You only pay once the job is completed and you have been paid. That is when you pay FatRank.com. Visit the website to see whether you qualify.

Kasra Dash: Let us expand further. What are your thoughts on inbound versus outbound lead generation?

James Dooley: Inbound always wins. Inbound leads convert far better into paying customers. The last statistic I saw was 16.1 percent conversion for inbound compared with 1.4 percent for outbound. That is roughly 10 to 12 times higher. Outbound requires huge volume, lots of cold calling or cold emails and usually more staff. Many people think outbound is free but it is not. You still pay for email systems and staff time.

Kasra Dash: Another question we get is about real time leads. Real time leads are extremely important. Our internal data showed that real time leads convert around 63 percent higher. Responding in under one minute made a huge difference. We used to think five minutes was good, but under one minute performs significantly better.

James Dooley: Not every company must reply in under a minute, but it is something we evaluate when partnering with businesses at FatRank. Some companies go on holiday for five days with nobody to answer leads. Meanwhile we are still sending leads. These small operational issues matter.

Kasra Dash: If you want to scale your business and get a consistent flow of high quality leads, fill out the form on FatRank. The team will tell you if you are the right fit. If not, they will explain why and advise you on next steps. We hope you found value in the strategies for generating fencing leads. Visit FatRank.com if you are a fencing company looking to scale.