B2C vs B2B Lead Generation: What’s the Key Difference?
James Dooley and Kasra Dash explore the difference between B2C and B2B leads because each model demands a different targeting strategy and commercial mindset. Their…
Read more »Topic: lifetime value
Are You Using These Key Lead Gen Metrics?
James Dooley and Kasra Dash explain that lead generation success depends on ROI because profit emerges when cost per acquisition stays below revenue. They show…
Read more »